Where is the Illinois River Road?
Traversing both east and west sides of the Illinois River from Ottawa, 150 miles south to Havana, the Illinois River Road has spurs to the communities of Princeton and Canton. The Illinois River Road corridor has over 100 natural and historic sites and numerous unique communities located throughout its 10-county region.

The Scenic Byway is conveniently located between Chicago and St. Louis, but just far enough to get away from it all. So get off the beaten path and see what the Illinois River Road has in store for you!

  
  


Illinois Scenic Byways

Illinois Scenic Byways


Illinois River Road Report

Illinois River Road Report


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Illinois River Road National Scenic Byway. *The Illinois River Road does not share or sell email lists.

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Marketing Opportunities for Small Businesses and Attractions on IllinoisRiverRoad.org

Byway travelers look to avoid the main thoroughfares and get off the beaten path by traveling local roads and exploring unique communities along the way. Locally-owned and operated shops, restaurants, lodging facilities and area attractions are a byway traveler's delight.

The Illinois River Road National Scenic Byway, designated as one of America's Byways® for its natural and historic qualities, attracts byway travelers, nature tourists and history buffs alike. From motorcyclists taking in scenic summertime views and couples enjoying a peaceful weekend getaway, to birdwatchers coming to glimpse Bald Eagles along the river, or families just enjoying an experiential weekend in the Illinois River Valley - these visitors are looking for places to shop, eat and stay as well as other things to do that are unique or authentic to the Illinois River Road region.

REASONS TO GET ON BOARD:

  • Targeted Demographic - Illinois River Road promotes the "off the beaten path" experience
  • Growing Audience - With over 125,000 visitors annually, IllinoisRiverRoad.org has grown 283% in just four years. All of our marketing drives potential visitors to our website.
  • Travelers Use the Web - 76% of travelers plan their trips online.
  • Mobile Tour - New Illinois River Road Mobile Tour links to information and listings on IllinoisRiverRoad.org, giving you even broader reach to visitors.
  • Significant Content - IllinoisRiverRoad.org is loaded with information for visitors, making it a one-stop-shop for visitors seeking information about the Illinois River Road region.
  • Download Informational Flyer

BUSINESS and ATTRACTION LISTING OPTIONS

Free Basic Listing:
Available to small businesses and attractions at no charge

  • Business or attraction name, address and phone number
  • GPS location coordinates
  • Business description
  • Website link
  • Map It! Link
  • Listing on Illinois River Road Mobile Tour

Enhanced Listing within Supporting Byway Community (see list below):
Available to businesses and attractions for an annual fee of $100

A GREAT WAY TO PROMOTE YOUR BUSINESS AND CONTRIBUTE TO THE SUSTAINABILITY OF THE ILLINOIS RIVER ROAD NATIONAL SCENIC BYWAY!

  • Same features as Free Basic Listing
  • Website link
  • Photograph or logo
  • Downloadable (coupon, menu or brochure)
  • Social media links (Facebook, YouTube, Linked In, Twitter, Pinterest, etc.)

Enhanced Listing outside Supporting Byway Community (see list below):
Available to businesses and attractions for an annual fee of $150.00
  • Same features as Fee Basic Listing
  • Website link
  • Photograph or logo
  • Downloadable (coupon, menu or brochure)
  • Social media links (Facebook, YouTube, Linked In, Twitter, Pinterest, etc.)

*$50 annual surcharge for business not located within one of the following supporting Illinois Byway communities: Canton, Chillicothe, DePue, East Peoria, Havana, Henry, Lacon, Lewistown, Manito, Marseilles, Ottawa, Pekin, Peoria, Princeton, Spring Valley or Streator.

 

Step 1: Sign-up for your Basic or Enhanced Listings
by selecting a level above and clicking "Start Today!"


BYWAY AMBASSADORComing Soon - BECOME A BYWAY AMBASSADOR
Free to byway businesses and sites entitles you to:

  • Guide to maximizing your business/attraction along the Illinois River Road
  • Byway Ambassador window decal for your business/attraction
  • Byway Ambassador emblem appears next to your web listing
  • Limited use of Illinois River Road logo by business/attraction
  • Ability to distribute Illinois River Road literature at place of business/ attraction

BANNER ADVERTISING ON IllinoisRiverRoad.org

Home Page

  • 3 months: $500
  • Format: 306 x 156 pixels; 72 dpi; .JPG, .GIF or .PNG
  • Ad design services available for $50
Inside Page
  • 3 months: $250 per page
  • Pages available: Lodging, Shopping, Dining, Events, Nature Sites
  • Format: 306 x 156 pixels; 72 dpi; .JPG, .GIF or .PNG
  • Ad design services available for $50

For questions, contact Anaise Berry at aberry@illinoisriverroad.org or 309-256-8170.

Eligibility

The 10-county* Illinois River Road tourism industry is invited to advertise on the IllinoisRiverRoad.org. Listings and advertising are generally open to unique, locally-owned and operated accommodations, attractions, restaurants, shops and other small business that support the visitor experience. Illinois River Road National Scenic Byway reserves the right to refuse any listings or advertising it deems not in the best interests of Illinois River Road tourism.

*Bureau, Fulton, LaSalle, Marshall, Mason, Peoria, Putnam, Stark, Tazewell and Woodford Counties

For questions, contact Anaise Berry at aberry@illinoisriverroad.org or 309-256-8170.